TAG Strategic consults music, film, TV and games companies, brands and agencies and even governments on their digital media strategy and with their business development and marketing objectives.
Our client list changes frequently. Here are some case studies that are representative of the work we do.
Emblaze Mobile is a leading technology design house in the EMEA region specializing in development software, custom handset manufacturing and providing infrastructure for mobile media delivery. Their current priority undertaking is the Monolith Project, a next generation mobile device with usability at the heart of the content experience.
TAG provided the following services:
• Analyzed licensing options for Monolith; sourced white label partner, led negotiations
• Deep dive on proposed features of handset and how to optimize them for entertainment
• General evaluation of proposed service; advised on strategies to outperform competitors
“When we first started, we didn’t have a clue where to begin. You helped us tremendously to understand the business, understand our options and equipped us with the right tools that helped us to pick the right music store provider. We couldn’t have done this without you.”
-Moshe Reifman, Director of Business Development, Emblaze
Hello Music sought to launch a marketplace for artist services where independent musicians could be heard and given opportunities for career advancement that couldn’t be accomplished on their own.
TAG provided the following services:
• Identified anchor service partners for Hello Music’s launch and led introductions and negotiations with each. Partners included Yahoo! Music, Slacker, Tunecore, Topspin, LyricFind and more.
• Launched Hello Music to the music industry at Midem 2010. Impacted with strategic on-site meetings, a co-hosted party with Topspin and Hypebot, and a launch dinner with current and potential partners.
• Sourced PR company and General Manager
“TAG Strategic has been an invaluable resource for us. They are a true outsourcing partner for opening important doors and driving growth and awareness. They helped us to plan the right moves and meet our business objectives.”
-Zack Zalon, Managing Partner, Hello Music
StreamJam developed a light, web-based application that presents live, online broadcasts in a virtual venue with viewers represented as avatars. The avatars can change appearance, dance, chat with other avatars, and purchase virtual goods.
TAG provided the following services:
• Meetings with major labels and artist managers about creating events and fan clubs at launch
• Presented StreamJam to advertising and marketing agencies for sponsorship opportunities
• Connections to major online music sites for integration to their existing live broadcasts
“Any new startup in the music space faces the daunting task of forming relationships and getting an audience with key industry organizations and individuals. Working with TAG is the most efficient and cost effective way I’ve encountered to succeed at this critical step.”
- Sibley Verbeck, Founder, StreamJam
UKTI’s mission is to connect and encourage commerce between UK companies and the rest of the world. TAG worked with its entertainment division to craft an event at SXSW that would bring together US and UK digital entertainment companies and foster real business development opportunities.
TAG provided the following services:
• Produced day-long UKTI@SXSW event during SXSW Interactive 2010
• Featured two programmed networking sessions, keynotes from CEA and Martin Atkins (Public Image Limited, author), and panels featuring leading executives from the digital media industry.
“TAG brought a creative, professional and customer-focused approach to the project. They ensured that both UK Trade & Investment as their client and the UK music and digital sectors as our target audience were both very well served.”
-Philippa McEvoy, Strategy Manager, Music, UK Trade & Investment
