Steven Apple

Steven Apple has worked in strategic business development, conceiving and executing marketing strategies for small and Fortune 500 companies, for over two decades.

Since 2009, Mr. Apple has been in the forefront of digital distribution of movies and TV shows as a principle in the Digital Entertainment Merchants Association. Duties included content acquisition and strategic business development for it members including Netflix, Hulu, Rovi, Microsoft, Best Buy and Walmart’s Vudu digital retailing business.

Mr. Apple has implemented successful marketing solutions for the world’s most respected companies in including the Walt Disney Company, NBC Universal Studios, 20th Century Fox, Sony Pictures Home Entertainment and Warner Bros. He won a Webby Award for in 2006.

Also, in 2006, he built one of the largest library and new release portals for TV shows on DVD with NBC Universals’ And, the largest and most complete portal of DVDs and Blu ray films at

In 2008, his online boutique agency, GreenApple Media focused on the viral and social media world. He created an alternative reality game for Warner Bros for the Lost Boys the Tribe. Mr. Apple also developed the Mitzi Gaynor Razzle Dazzle widget for Mitzi’s recent documentary that ran during the 2009 holidays on PBS stations around the U.S.

For DC Animated Films, he created a multi-platform site for Batman Gotham Knight; an anime version of the Batman’s transition from Batman Begins to the Dark Knight:

Mr. Apple lives happily in Agoura Hills, CA with his wife, four cats, two dogs and two kids.


USA Team

Ted Cohen
Managing Partner

Sergio Lopes
VP, Latin America & US Hispanic

Karen Allen
VP Client Services

Steven Apple
VP Digital Entertainment