Billboard: Backbeat: ‘Digital Dinner’ Brings Together Execs From TAG Strategic, Microsoft, At NARM

May 10, 2012 | By Glenn Peoples, Los Angeles

Ted Cohen (left, Managing Partner, TAG Strategic) and Bill Wilson (right, VP, Digital Strategy and Business Development, congratulate Rob McDermott (Mad Mac Entertainment) on winning the raffle for a Sonos sound system. (Photo: Brandon Fuller)

An event billed as a “digital dinner and salon” brought together a digital-minded crowd at the home of Ted Cohen and Deborah Sass of TAG Strategic in Los Angeles Tuesday evening.

The event was co-hosted by and sponsored by Zya, Sonos, Ticketfly and West 10 International. “It was a beautiful and slightly indulgent setting to reflect the state of the music industry,” Vickie Nauman, President North America at 7digital, tells “Music talk was the salt and pepper on the party. The food was great and the company was better.”

A trio from TAG Strategic: Karen Allen (left), Ariyana Smith and Danielle Morgan (Photo: Brandon Fuller)

The evening was also a showcase for some digital music products. Rob McDermott of Mad Mac Entertainment won a raffle for a coveted Sonos entertainment system. Zya, maker of a music creation tool that mixes the visuals of ” Guitar Hero” and the tools of recording software GarageBand, gave guests a product demonstration in a cozy TV room outfitted with a booming stereo system and projection screen nearly as big as the wall.

Fred McIntyre (former SVP, Product & Strategic Development – CBS Interactive Music Group & and Cindy Charles (Cindy Charles Consulting). (Photo: Brandon Fuller)

Spotted at the event were Christina Calio (Director, Relationships and Strategy, Media and Entertainment Group, Microsoft), Syd Schwartz (founder, Linchpin Digital), Ryan Chisholm (Manager, Bill Silva Entertainment), Jay Frank (founder, DigSin), Antony Bruno (Community Manager, and Fred McIntyre (former SVP, Product & Strategic Development – CBS Interactive Music Group &

The crowd dines on a buffet of Indian dishes, talks digital music and admires the Zya-branded glowsticks decoratively placed on each table. (Photo: Brandon Fuller)

Posted by Ted • Tuesday, May 15, 2012 .