Join TAG in Toronto for special CMW panel “Connected Content on Multi Screens and Devices”

TAG Strategic Managing Partner Ted Cohen will moderate the panel “Connected Content on Multi Screens and Devices” at Canadian Music Week‘s Digital Media Summit on March 20th, 2013 in Toronto.

Second Screen, Multi Screen, Connected TV, Smart TV, Smartphone, Tablet, Companion Devices – How many screens are we really talking about? In a world where we’ve started renaming the TV to “Main Screen”, its hard enough telling the consumer where to look, let alone figuring out what devices to target to get them there. From the technologies behind this trend, to brains and content creators that have an insight into actual consumer use, this panel will navigate the technology and consumption patterns driving audiences.

Talking Points:
-What are the most popular uses for some of the leading platforms?
-Where are consumers most engaged?
-How do preferences and uses vary by type of audience?
-What should content creators and distributors be doing to avoid falling behind?

Panelists include Brad Kania (Samsung Media Solutions Center America), Glenn Purkis (Microsoft), Mark Swierszcz (Bell Media), Mark Melling (AOL Canada), Marc Scarpa (Simplynew), and Amber J. Lawson (StoryTech).

Full information on this panel can be found on the Digital Media Summit website. See you there!

Posted by Ted • Tuesday, February 26, 2013 .