blueFROG and TAG Strategic Launch a Joint Venture and Salon Series in India



Mumbai, India, November 15, 2011 — blueFROG and TAG Strategic have joined to host India’s first of a series of TAG Salons (“the blueFROG TAG Salon”) and launch a global JV on Tuesday, November 15th, 2011.

TAG Strategic Salons are synonymous with attracting some of the leading thinkers within the music, mobile, new media and the entertainment industry and have been held in Los Angeles, London, Paris, Stockholm, Copenhagen, Berlin, and other cities. The Salons are an intimate gathering of friends – industry leaders, partners and associates – for a no-holds-barred session of chat, debate and networking.

The first blueFROG TAG Salon will be held on November 15, 2011 at the blueFROG venue in Mumbai and is being sponsored by MIDEM, the world’s largest music industry trade fair, held annually at the Palais des Festivals in Cannes, France.  The discussions will be led by TAG Strategic founder Ted Cohen. Ted started his career at Warner Bros. Records, touring with Alice Cooper and others, and has provided career guidance to artists such as Fleetwood Mac, Prince and Van Halen.  During his tenure as head of digital at EMI Music, he was instrumental in crafting the licensing agreements upon which the Rhapsody subscription service and the iTunes Music Store were built.

Today blueFROG and TAG are also announcing a comprehensive digital consultancy, blueFROG TAG, which will pool their collective expertise to benefit the media and entertainment industries in India and Asia. It is a partnership aimed at helping international companies enter the Indian/Asian markets and Indian companies branch out into global markets.


Deborah Sass
VP Business Development, TAG Strategic

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TAG Strategic is a digital entertainment consulting firm, providing expert strategy, market intelligence, product ideation, business modeling and business development services to multinational companies and select emerging businesses. TAG accelerates business development for its clients and delivers market leadership and sustainable, defensible advantage in the dynamic and rapidly evolving global marketplace.

TAG executives routinely speak at industry trade shows, conferences and events, as well as holding relevant board positions and chairing various symposiums. TAG is actively sought out to provide its advice, counsel and services to both emerging start-ups and multinational media corporations.


blueFROG is a revolutionary integrated music project in India. It is the country’s premiere live music performance club, music consultancy service, and an independent artist promotion, licensing and distribution agency.

In an era where the music business is faltering, blueFROG has taken an alternate approach and built an integrated music platform, at the core of which is the discovery of great music. The club forms the fulcrum of this strategy,consistently creating great experiences through fantastic music, service, design, food and drink. It serves as the seeding post, infecting music lovers one concert at a time, influencing music tastes and developing a vibrant platform for musicians and music afficiandos.
It is for these great experiences that blueFROG has been named one of the top ten music venues in the world by The Independent UK, and one of Mumbai’s game changers by Timeout. Great live musicians such as Richard Bona, Angelique Kidjo, and John McLaughlin, as well as electronic music giants Armin Van Buuren, Skazi, and Infected Mushroom have performed on the blueFROG stage and are big supporters of the venue.

Posted by Ted • Tuesday, November 15, 2011 .