TAG Strategic and Only Much Louder Announce Strategic Partnership at Midem 2010

25 January, 2010, Cannes, France — TAG Strategic (www.tagstrategic.com) , the leading digital entertainment consulting agency, with offices in New York, Los Angeles, San Francisco and London, and Only Much Louder (www.oml.in), a multi-level music business in India, active in artist management, live event management, production and more, have announced at Midem 2010 a strategic partnership which will see them working together on business activities covering India, the USA and the UK.

Ted Cohen, founder and Managing Partner of TAG Strategic, commented, “We are very excited about working with OML. Since we first started our dialogue with Vijay Nair and his management team, it was clear to us that this was a business with great potential, run by a great management team, and perfectly positioned to benefit from the huge interest we have seen in the Indian music and entertainment marketplace. Working together, TAG and OML will develop major opportunities across a number of verticals, in particular using our collective experience and industry networks to help businesses desiring a significant presence in India.”

Vijay Nair, founder and CEO of Only Much Louder, one of India’s brightest entrepreneurs and a recent winner of the UK British Council Young Music Entrepreneur award, added, “For the last 8 years, we have focused on developing the independent music scene in India and built an organic, sustainable business spanning across various verticals. Expanding our reach to America and Europe has been the logical next step for us, and we couldn’t have asked for better partners than TAG Strategic. With their immense experience in the industry and our understanding of the music
business in India, we hope to further develop the potential India has to be one of the major players in the global music business. We share Ted and Khalid’s passion in building a scalable business and continue defying trends and having fun, while we are at it.”

The negotiations forming the partnership were led by Ajay Nair, Director, Only Much Louder, and Khalid Amin, MD Europe, TAG Strategic.

# # #

For more information contact:

Vijay Nair, Only Much Louder
vijay@oml.in, Tel: +91 98 92 262782 (India)

Khalid Amin, TAG Strategic
khalid@tagstrategic.com, Tel: +44 7533 806286 (UK)

About TAG Strategic:
Founded by Ted Cohen, TAG Strategic is a digital entertainment consulting firm providing expert strategy, market intelligence, product ideation, business modeling and business development services to multinational companies and select emerging businesses. TAG accelerates business development for its clients and delivers market leadership and sustainable, defensible advantage in the dynamic and rapidly evolving global marketplace. TAG’s executives routinely speak at key industry trade shows, conferences and events. They have written on, and been written about, a wide variety of media and thought leadership events.

About Only Much Louder:
Only Much Louder Entertainment (OML) Pvt. Ltd is a group of companies focused on the independent music business in India. OML conceptualizes and produces music festivals, manages leading independent artists and produces concerts across the country. It runs a music label Counter Culture Records that has released several Indian artists in the last few years. Through its sister company, Babble Fish Productions, OML also produces audio and visual content including music videos, promotional videos and covers live events and concerts. OML recently founded OML Digital to focus on developing technology products and services for independent artists and other entertainment businesses. OML was founded by Vijay Nair and Girish Talwar.

Posted by Ted • Tuesday, January 26, 2010 .