TAG Strategic Connects with Social Media Leader Jeff Becker

FOR RELEASE AUGUST 15, 2011

TAG STRATEGIC CONNECTS WITH
SOCIAL MEDIA LEADER JEFF BECKER

Los Angeles, August 15, 2011 –TAG Strategic is pleased to announce that Jeff Becker, a highly-respected innovator within digital and social media marketing with more than 15 years of experience working with brands and entertainment companies, will be joining TAG immediately and will hold the title of VP Brand Marketing and focus on marketing initiatives for TAG’s consumer brand clients.

Jeff Becker is a pioneer in online and mobile marketing with a track record of consistently building upon social media to increase sales, database size and website traffic. His campaigns for Taylor Guitars, Live Nation, Santana, Front Gate Tickets, the Vans Warped Tour, Guitar Center, NFL Network, Ozzfest and others have delivered strong improvements in ROI, increased customer loyalty and opened new revenue streams. He founded two online marketing departments for Universal Music Group / MCA Records and developed the blueprint for social marketing that is still used at Live Nation and Taylor Guitars.

TAG Strategic Managing Partner Ted Cohen remarked, “I’m thrilled to add Jeff Becker to TAG Strategic. His experience with consumer brands augments the artist and label marketing services currently provided by Corey Denis, TAG’s VP Digital Marketing and Social Media. Together, they are an unbeatable team.”

TAG Strategic is based in Los Angeles, CA, with offices in London, New York City and San Francisco and can be found online at:
www.tagstrategic.com
www.facebook.com/tagstrategic
www.twitter.com/tagstrategic

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ABOUT TAG STRATEGIC
TAG Strategic is a digital entertainment consulting firm focused on leveraging our collective experience and expertise in building relationships, identifying market opportunities, growing brands and defining best practices for the entertainment, technology and mobile industries. We provide expert strategy, guidance, market intelligence, product ideation, business modeling and business development services to multinational companies and select emerging businesses. TAG delivers market leadership and sustainable, defensible advantage in the dynamic and rapidly evolving global marketplace.

TAG Strategic has over 30 years of experience with the New Media and Entertainment space. Every year, TAG Strategic staff attends every major Digital Entertainment event around the world, in the capacity of either Chairperson, Keynote speaker, Panelist or Delegate. See Appendix A for a list of events that TAG coordinates, influences, or attends.
Contact:

Karen Allen, TAG Strategic, +1 310.402.2800

Posted by Ted • Monday, August 15, 2011 .